The multi-billion dollar homeopathy industry has recognised it is facing a crisis, partly brought about by the improved communication and accessibility of information, made possible by the internet.
Of course, had they been more honest about their product in the past, they would not be facing their current difficulties. In fact they wouldn’t be facing any difficulties at all, because their disgraceful scam of an industry wouldn’t exist. Homeopaths would have long since quit and either got a proper job or found a safer scam.
As I’ve highlighted before here, they regularly claim homeopathy has been validated by scientific studies, while simultaneously lobbying national governments and the EU for exemption from normal scientific testing because they fail every properly conducted test.
Such stunning hypocrisy demonstrates the ruthless and deceitful nature of their scam and should in itself be enough to end any discussion of its efficacy or worth. Unfortunately homeopathy has sunk its claws deeply enough into society for it to benefit from the default credibility that goes along with that.
Nevertheless, thanks largely to the internet, they are more frequently being confronted with reality and called to account for the deaths, suffering, deliberate endangering of lives and health, false advertising, fake studies, deceitful claims and general stupidity that their industry is based upon.
Now they are hitting back. Rather than engaging in any self-reflection or reality checks, they have devised a PR plan for the next few years.